French house Jacquemus brings its signature flair to Monaco
This summer, French house Jacquemus brings its signature flair to Monaco’s iconic Monte-Carlo Beach, transforming the historic seaside club into a vibrant, fashion-forward retreat. Running until October 7, 2025, this exclusive collaboration with Monte-Carlo Société des Bains de Mer offers a fresh take on Riviera luxury, blending fashion, leisure, and art in a cohesive, immersive experience.
Drawing inspiration from Jacquemus’ “La Croisière” collection, the beach club’s aesthetic features banana yellow sunbeds, coconut milk and black striped parasols, and plush cushions, creating a playful yet sophisticated atmosphere that complements the natural beauty of the Mediterranean shoreline. The redesign extends to the legendary pier and Pool Café, infusing the spaces with the brand’s modern Provençal charm.
Two exclusive Jacquemus boutiques have been introduced within the Beach Club, designed to evoke the ambiance of the designer’s own home. Adorned with artworks reminiscent of Matisse and Renoir, and furnished with elements that celebrate the Provence region, these boutiques offer a curated selection of the latest collections and limited-edition pieces, providing guests with an intimate shopping experience.
This collaboration is part of Monte-Carlo Beach‘s ongoing evolution, which includes recent enhancements such as the Michelin-star recognition of its Elsa restaurant and the introduction of new leisure facilities.
The Jacquemus takeover adds a contemporary layer to the resort’s storied elegance, offering visitors a unique blend of high fashion and seaside relaxation.
This summer, Jacquemus brings its 2025 resort collection with an exclusive pop-up boutique, that offers exclusive pieces from the ‘Été’ capsule collection, including reimagined versions of the brand’s iconic Chiquito and Le Bisou bags, straw hats, and gold jewelry.
This pop-up experience is available through October, inviting guests to indulge in a stylish seaside retreat that seamlessly blends fashion and leisure.
For those seeking a distinctive summer destination that marries design innovation with coastal serenity, the Jacquemus Beach Club at Monte-Carlo Beach presents an unparalleled experience.
by Olga Barrale