Fendi: 90th Anniversary in Rome

Who knew when Edoardo Fendi and Adele Casagrande opened a small fur and bag boutique on Via del Plebiscito back in 1926, that it would turn into a fashion empire, spanning over 90 years?

On July 7th, the Italian House celebrated its unique savoir-faire with a tribute to its home city. Fendi dazzled guests with a grandiose runway show ‘Legends and Fairy Tales’ against the breathtaking backdrop of the 254-year-old Fountain Trevi.


The iconic Roman monument had a transparent plexiglass runway stretched across the pool and models literally walked on water in creations by Karl Lagerfeld and Silvia Venturini Fendi.

For Fendi, which donated €2.2 million to renovate the fountain that was reopened to the public late last year after a 17-month makeover, the venue was befitting.


As Pietro Beccari, chairman and CEO of Fendi, said, “The Trevi Fountain is a unique place and it represents Fendi’s preservation of values, tradition and historic patronage while looking towards the future.” He added that holding the fashion show here was “the best way to celebrate Fendi’s 90th anniversary as it expresses our roots and DNA, while transmitting daring creativity and craftsmanship”.

Photo credit: Monica Feudi