Finer things in life. Curated by a Monaco-based connoisseur.
Horacio Pagani Officially Opens Elegant New Pagani Monaco Showroom
A New Address for Pagani in Monaco
The Principality of Monaco has welcomed a new addition to its luxury automotive landscape with the official opening of Pagani of Monaco, the first official showroom and after-sales service centre in Monaco. Located at 24 Avenue de Fontvieille, the new space strengthens the presence of the Italian hypercar manufacturer in one of Europe’s most prestigious automotive destinations.
The showroom was officially inaugurated on Saturday, May 9, in the presence of Horacio Pagani, founder of the renowned Italian marque. Also attending the opening were Patrick Bornhauser, Guido Giovannelli, members of the automotive world and VIP clients from across the region.
The Huayra Codalunga Speedster Takes Centre Stage
To mark the occasion, guests were invited to discover the Huayra Codalunga Speedster, an exceptionally rare model limited to only ten examples worldwide. Inspired by racing cars from the 1950s and 1960s, the hypercar reflects the brands’ distinctive approach to automotive design, combining flowing proportions, lightweight engineering and handcrafted detailing.
The model embodies the philosophy that has defined the brand since its foundation near Modena in the late 1990s: the fusion of advanced technology with artisanal craftsmanship. Every component is conceived with a strong emphasis on precision, individuality and material excellence.
An Immersive Space Dedicated to the Pagani Universe
Designed according to the visual identity and aesthetic codes of the Italian manufacturer, the new Monaco showroom immerses visitors in the singular world of Pagani Automobili. The interior combines refined materials, technical sophistication and bespoke presentation areas intended to reflect the artistic vision of the brand.
A dedicated configurator also allows clients to personalise their future vehicle in detail, highlighting the level of customisation for which Pagani is internationally recognised.
Beyond the showroom itself, the opening of an official after-sales service centre in Monaco represents an important step for owners and collectors based in the Principality and along the Riviera.
A Milestone for BPM Exclusive
Speaking during the inauguration, Guido Giovannelli highlighted the significance of the opening for BPM Exclusive and for the motorsport community in Monaco.
“Inaugurating Pagani of Monaco officially on Saturday, in the presence of Horacio Pagani himself, was a particularly meaningful moment for BPM Exclusive. We are extremely proud to now offer Pagani clients in the Principality a showroom and after-sales service that truly reflect the universe of the brand. Pagani represents an exceptionally rare vision of the automobile: cars crafted entirely by hand near Modena, with an extraordinary level of detail, finish and limitless personalization. Beyond the cars themselves, there is above all a genuine passion and family spirit that you immediately feel.”
With the opening of the new showroom of Monaco, the Italian manufacturer further expands its footprint within the Principality, reinforcing Monaco’s position as one of the leading destinations for luxury and high-performance automotive culture in Europe.
