Kate X Sasha for Longchamp

Longchamp S/S 2009
Longchamp Advertising Campaign

No stranger to the infamous Longchamp campaigns, the indomitable it-girl Kate Moss had to share the limelight this year with the current Russian it-girl Sasha Pivovarova.

Shot in Los Angeles by Mert Alas and Marcus Piggot, the striking photo series features Kate Moss and Sasha Pivovarova against a retro green wall dressed in pieces from its 12-piece spring collection. Focused on outerwear, the line ranges from a silk and cotton blouse to a sporty linen trench in the house’s iconic LM horse print.

“The ideas is to create key items you can mix with everything,” said Sophie Delafontaine, Longchamps’ artistic director. Codes from the house’s leather goods lines surface across the designs, distributed in Longchamp’s 100 doors worldwide, such as bamboo toggles and leather trims.

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