Jessica Alba named Piaget Ambassador

Just when you thought the sexiest woman in the world could not get any more beautiful, or her life more glamorous, think again. Showered with diamonds in luxury jewellery designer, Piaget’s latest campaign, Jessica Alba flawlessly models the collection in what we believe is a match made in jewel heaven.

Jessica Alba for Piaget
Wearing a chic leather jacket, Jessica Alba models the Possession collection

The Swiss brand revealed the brunette beauty as the new face and brand ambassador for the label’s Possession range in a series of haute photographs by the world-renowned photographer Patrick Demarchelier.

Jessica Alba for Piaget
Combined with tailored silk blazers, the jewellery stands o ut and makes a statement

Since 1874, Piaget has been a leader in the luxurious jewellery market due to its creativity and attention to detail. Today, the prominent brand introduces the Possession range, which has a recurring theme of round shapes symbolizing eternal happiness, health and prosperity. The circle is the universal symbol for a bond and a secret tale of love or friendship. The expecting and sentimental mother of one speaks of the timeless pieces as modern yet chic, something great to ‘hang on to and pass down’.

Piaget Possession cuff bracelet in 18K yellow gold
The everlasting symbol of love, peace and harmony… The Possession cuff bracelet

This season, it is all about mixing white, yellow and rose gold together with a touch of pavé diamonds for extra effervescence or left bare and nude to embrace the story. Jewellery should no longer be separated and layering is the trend. The classique chain motif ring is back while a newer design of two artistically intertwined bands called the Possession ring is introduced.

Piaget Possession classique chain motif rings
Classique chain motif ring in yellow and white gold with pavé diamonds

Jessica is seen in black leather, haute pink and blue silks as well as simple wool vests, which provide chic backdrops for the jewels and highlight Alba’s natural and effortless beauty, making Piaget’s campaign truly a Fantastic Ten.

Jessica Alba for Piaget
Expecting her second child, Alba radiates in this simple winter outfit while showered in long necklaces from the Possession range

by Jessica Kahawaty

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