The Italian fashion house have recently released their new tailoring campaign, shot in the hills of Hollywood by Harmony Korine featuring A$AP Rocky, Iggy Pop and Tyler, The Creator. The music superstars spend an afternoon with their pets, bopping around the house and cooking spaghetti.. all while showcasing their ecclectic Gucci getups.
The result, is seriously fun and full of good Gucci vibes. In referencing the campaign, gucci.com states: Rock stars at home inspires the images and video featuring the artists with their pets, including Iggy Pop’s parrot Biggy Pop and a blue hyacinth macaw.
They are seen together at the kitchen table with a pot of spaghetti, and in the lounge in the afternoon sunlight, wearing new Gucci Tailoring tailoring looks including double-breasted suits, and fabrics featuring jacquard House logos designed by Alessandro Michele—creative director of the campaign together with photography by Harmony Korine and art direction by Christopher Simmonds.
“A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.” – Alessandro Michele, Creative Director of Gucci
Shop the men’s tailoring collection here.
By Amanda Johnstone