Just in time for summer, French fashion house Jacquemus has unveiled its latest pop-up in Cote d’Azur sun-kissed town Saint-Tropez complete with its very own branded beach. Designed by Simon Porte, the designer behind his eponymous label, the beach is lined with lemon-hued sun loungers and parasols for a classic European seaside look.

The Ramatuelle boutique takes a more minimalist approach. It is a testament to the region’s sunny charm with arched entrances, bright open rooms, a ceiling adorned with wood and burlap, and Jaquemus’ signature lemon tree. The French designer’s regionally inspired Été capsule collection is on show, featuring straw hats, delicate gold earrings and necklaces, and new variations of the iconic Chiquito and Le Bisou bags.

Outside, on Jaquemus’ first-ever branded beach is 1970s-inspired beach furniture with citrus-striped awnings, parasols, and cushions in the brand’s signature patterns and hues, as well as decorative surfboards that heighten the breezy vibe.

Jacquemus on Pampelonne Beach is open through the summer until the 10th of October 2023.

Address:
Indie Beach, Route de Bonne Terrasse
83350 Ramatuelle

Photo credits: Yoann & Marco / Adrien Dirand