Tiffany & Co. hosted a Gatsbyesque celebration for the reopening of its newly transformed flagship store on 57th Street and Fifth Avenue, now known as “The Landmark.” Following an almost four year overhaul, the site now is home to never-before-seen jewels and immersive displays.

Integrated throughout the Landmark’s 10 floors are nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces. The curation features works by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.

On the ground floor visitors are immersed in iconic New York City scenery through video walls that project sweeping views of Central Park and the Manhattan skyline when turned on and serve as mirrors when turned off. Wood parquet flooring throughout the building harkens back to the original 1940’s design, echoing the original pattern from our store interior. A new Tiffany & Co. clock, inspired by the original Atlas statue and clock, also sits on the ground level.

The heart of the store features a sculptural spiral staircase with undulating transparent balustrades adorned with rock crystal, inspired by, and reflecting the sensual and organic designs of Elsa Peretti. The staircase connects floors 3 through 8, while elevators allow access to every floor.

The Blue Box Cafe™ by Daniel Boulud offers a unique take on Tiffany’s coveted dining experience. New York’s Michelin-starred chef Daniel Boulud brings a seasonally inspired daytime menu, including breakfast and tea. The redesigned space now includes a private dining area and bar with art installations. Dedicated museum and exhibition spaces on floors 8 and 9 will offer a rotation of compelling concepts and unique storytelling experiences.

To celebrate the launch, they welcomed A list guests from across the world. Guests were welcomed at The Landmark upon arrival to have a first look at the highly anticipated new site and the exclusive soirée was hosted in a custom built venue at the Tiffany Flagship Next Door, the House’s previous temporary flagship store.

The exclusive party began with an opening set by DJ Mia Moretti, followed by a performance by the Radio City Rockettes, a headlining performance by American singer-songwriter Katy Perry and DJ set by Mark Ronson to close the evening.

To commemorate the reopening of the store, Tiffany & Co. is also set to debut a range of exclusive designs and one-of-a-kind creations. This offering will include everything from extraordinary diamond watches and limited-edition home objects to eyewear inspired by the Tiffany^® Setting engagement ring. Now home to the largest collection of Tiffany High Jewelry in the world with perhaps the biggest wonder of them all— a new design for the legendary 128.54-carat Tiffany Diamond.

Have you own in store experience at 57th Street and Fifth Avenue, NYC, USA or head to tiffany.com to browse / shop online.

Image credits: BFA/David Benthal for Tiffany & Co., Getty Images for Tiffany & Co., Tiffany & Co. Newsroom.

About Tiffany & Co.

Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.

With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.