Ferrari showroom displaying sleek red sports cars, including convertibles, with glossy finishes under bright ceiling lights. The setting is elegant and luxurious.

Inside Scuderia Monte-Carlo: Ferrari’s Spectacular Atelier Experience

The Principality welcomes a new landmark for Ferrari enthusiasts. BPM Exclusive, the luxury division of BPM Group, has unveiled a state-of-the-art Atelier on Avenue Albert II alongside a new Ferrari pre-owned showroom on Rue du Gabian. Together, these spaces cover more than 1,300 square metres, designed not only as places of purchase and service but as immersive environments where passion for the brand is celebrated in full.

Luxury car showroom with sleek, red and black sports cars, each with unique designs. Bright, modern lighting highlights their glossy finishes.

Positioned in the heart of Fontvieille, the Atelier and showroom redefine the automotive experience in Monaco. They replace the former pre-owned address on Rue du Gabian and now unite the full spectrum of Scuderia Monte-Carlo services under one roof. From advanced after-sales workshops capable of maintaining classic, hybrid and contemporary models, to customer-tailored advice and exclusive lifestyle events, the new facilities embody the evolving definition of luxury: service as experience.

A modern car showroom displays sleek, red sports cars lined up neatly under industrial lighting, conveying luxury and precision engineering.

The Atelier has been imagined as more than a repair shop. It is a contemporary hub where technology meets tradition. Ferrari-trained technicians handle everything from precise diagnostics to meticulous servicing, using only genuine Ferrari components. Clients can also explore personalisation options, ensuring every car remains as individual as its owner. In an era where high-net-worth collectors value both heritage and innovation, this dual emphasis on performance and individuality is key.

A sleek white sports car in the foreground of a modern garage, surrounded by several classic red and black cars, conveying luxury and elegance.

To mark the opening, BPM Exclusive has curated a temporary exhibition of 21 Ferrari models, on display until 30 September 2025.

The line-up spans icons such as the 250 GT Boano, Testarossa and 365 GTB4 Daytona, alongside contemporary masterpieces including the SF90 Stradale, 296 GTS, Roma Spider, Monza SP2 and the new 12 Cilindri. Each car embodies a chapter of Ferrari’s story, offering visitors a rare chance to experience the brand’s legacy and future side by side. As Guido Giovannelli, Director of BPM Exclusive, explains: “Each model tells a story and an emotion, from the Mille Miglia to Miami Vice, from the 599 GTO to the latest innovations. This exhibition shows that Ferrari’s history is always in motion.”

Modern garage with sleek sports cars, including red and white models, parked under bright industrial lighting. The space conveys luxury and precision.

Beyond automobiles, the new spaces are designed as lifestyle destinations. Guests can expect exclusive unveilings, curated events, screenings of major races such as the 24 Hours of Le Mans and Formula 1 Grands Prix, and fashion-infused showcases that link Ferrari’s identity with contemporary culture. It is a venue where motorsport heritage, modern design and the Riviera’s social calendar converge, creating a home for those who see Ferrari ownership as a way of life.

Glass-fronted Ferrari dealership exterior, with reflective signage. Inside, luxury cars are visible. The setting feels sleek and sophisticated.

The exhibition is open to the public until 30 September, from 9 am to 7 pm. Addresses: Ferrari Pre-Owned Showroom, 16 Rue du Gabian, and the new Atelier, 19 Avenue Albert II, Monaco.

by Olga Barrale