Where Heritage Meets the Contemporary — THE MUSE powered by Jardins d’Arménie Royal Brandy.
Paris has long been the epicenter of fashion’s most influential dialogue between tradition and innovation. During Paris Fashion Week, this conversation reaches its most compelling form: designers, maisons, and cultural visionaries converge to redefine what modern luxury means on a global stage. Among the voices shaping this evolving narrative is Mane Khachatryan, founder and artistic director of THE MUSE, a fashion house whose philosophy intertwines craftsmanship, cultural memory, and contemporary elegance.
Two Houses, One Origin
Although their creative universes differ — one belonging to the world of haute couture and the other to premium spirits — THE MUSE and Jardins d’Arménie Royal Brandy share a common foundation: a deep respect for heritage, material excellence, and the precision of craft.
Both maisons draw inspiration from Armenian cultural identity while translating it into creations designed for an international audience. Their work reflects a shared commitment to detail, innovation, and emotional resonance — qualities that define the modern language of luxury.
Paris has long been the epicenter of fashion’s most influential dialogue between tradition and innovation. During Paris Fashion Week, this conversation reaches its most compelling form: designers, maisons, and cultural visionaries converge to redefine what modern luxury means on a global stage.
Presented by Mane Khachatryan, founder and artistic director of THE MUSE, the collection drew inspiration from the universe of Jardins d’Arménie, the Royal Brandy signed by Armen Pogossian, co-owner of Pogossian Luxury Brand House. The collaboration reflects a shared vision rooted in heritage, artistry and contemporary elegance.
Among the voices shaping this evolving narrative, Mane Khachatryan stands out as a designer whose philosophy intertwines craftsmanship, cultural memory and modern sophistication.
THE MUSE: A Contemporary Couture
Under the direction of Mane Khachatryan, THE MUSE has emerged as a brand that explores the intersection of femininity, architecture, and cultural storytelling. Her collections emphasize refined structure, meticulous tailoring, and a sculptural approach to fabric.
Each garment becomes a narrative piece: a balance between strength and delicacy, heritage and experimentation. Khachatryan’s creative language reflects a modern interpretation of couture—one that speaks to an international audience while maintaining an intimate connection to artistic origins.
A Vision by the Pogossian Family
Parallel to this fashion narrative stands the story of Jardins d’Arménie Royal Brandy, founded by Armen Pogossian. With this brand, Pogossian introduces Armenian heritage into the sphere of international luxury through a new category: Royal Brandy, a premium spirit celebrating craftsmanship and cultural identity.
This initiative continues the legacy of Pogossian Luxury Brand House, a family enterprise that has spent more than three decades developing exceptional products and is now present in more than forty countries.
The launch of Jardins d’Arménie in Monaco, attended by H.S.H. Prince Albert II of Monaco and numerous influential figures, marked the beginning of its international journey. Today, the brand is established in Monaco, France, and several European markets.
Culture, Creation, and International Collaboration
At the intersection of these two houses lies a shared philosophy: luxury as cultural dialogue. Through artistic collaborations such as “The Muse, powered by Jardins d’Arménie,” fashion and spirits meet in a sophisticated exchange that celebrates creativity, heritage, and global artistry.
The Future of a Moving Luxury
As Paris Fashion Week continues to shape the future of fashion, brands like THE MUSE demonstrate how emerging houses can redefine luxury with authenticity and cultural depth. Through the creative leadership of Mane Khachatryan and the international vision of Armen Pogossian, this collaboration highlights a new generation of luxury—dynamic, cross-disciplinary, and globally resonant.
In a city where history and innovation constantly intertwine, the dialogue between THE MUSE and Jardins d’Arménie stands as a testament to a luxury that honors its roots while looking firmly toward the future.
by Olga Barrale