For many generations now the South coast of France allured the wealthiest of men and the finest of women to its’ shores. The opulent mix of its’ hedonistic lifestyle, picturesque landscapes and lavish soirées plants magical memories firmly into many jetsetter’s minds.

Having visited this glorious place a number of times over the summer, I’d like to add that the French bred men deserve their very own page on Haute Today’s website. Let’s start the Corsican Baptiste Giabiconi from Marseille, who launched his singing career just a few days ago. This club-worthy single, produced by no other than 50 Cent, says loud and clear ‘…Come and see me shine. I won’t stop, I’m the one starring in my life’

Baptiste has been shining for quite a while now, at least in Karl Lagerfeld’s eyes. Not only he has been prominently featured in Chanel’s print campaigns and runway shows, but also managed to forever replace Karl’s boy muse Brad Kroenig.

Baptise has no trouble translating any look under the sun whether it’s sophisticated, playful or seductive, but we like to see him in his own element, doing his own thing and evolving as he grows. Below are just a few of our favourites.

While Kaiser Karl compares this talented hunk to Gisele Bündchen ‘.. skinny, skinny but with an athletic body; good for clothes and great with no clothes’ I am convinced that he is a boy version of another Brazilian angel, Alessandra Ambrósio; and if I’m honest, I waited a while to see the male version of her.

There is no doubt, Baptiste is a supreme male model, but there is more to him than just that. His drive, ambition and determination set him apart from the rest and I hope we will see more of his own creations in the near future.

by Olga Titarenko