Earlier this year we joined Graeme Fidler and Michael Herz in celebration of a boutique opening in Sydney and since then it’s been forward and upward for Bally’s director duo. This year Bally is celebrating 160th anniversary and this milestone-worthy occasion has put extra pressure on thier creative minds… and let’s face it, the standard has been set in the highest Swiss tradition: unmatched craftsmanship, clean lines and multi-dimensional feel. Just take a look at Bally’s past ad campaigns:
“The challenge for us has been to evolve Bally as a truly relevant, global luxury brand,” said the creative directors. “But to have that opportunity as the brand marks 160 years of excellence is a great privilege. We are committed to defining the future with not only contemporary collections, but also making Bally’s craftsmanship visible in fresh, modern ways.”
Earlier this month an exclusive cocktail event was held in London to celebrate the 160th anniversary capsule collection inspired by the brand’s heritage and revealed in time for September’s biggest global shopping event, Vogue Fashion’s Night Out. Characterized by soft lines and vibrant seasonal tones, each capsule collection piece carries the specially designed 160th logo that incorporates the Bally crest and reflects the brand’s legacy. Here is my personal favourite:
Bally’s 160th Anniversary Collection is available online as of this month.
by Olga Titarenko
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