Daghe: Monaco’s New Beverage Sensation is Born

A fresh wave is sweeping through Monaco’s beverage scene, and it’s called Daghe. Launched by Anthony Orengo and William Scheffer, the co-founders of Monte Carlo Beer, is a range of four refreshing, natural sodas that celebrate the spirit of Monaco with a modern twist. It all started in the summer of 2021, when the two longtime friends and entrepreneurs recognized a gap in the beverage market and decided to redefine the way we think about soft drinks.

The Birth of an Idea

“Around the world, there are thousands of refreshing beverages,” says Anthony Orengo, “but none of them have the power to bring us together around common values that truly matter to us: living together, sharing, while consuming local and sustainable products.”

This simple yet profound observation was the seed that would grow into Daghe. While examining the current market, Anthony and William found two extremes: sugary, artificially colored industrial sodas on one hand, and niche beverages targeting specific consumers—athletes, snack-time drinks for kids, or cocktail aficionados—on the other. None seemed to bridge the gap between health, inclusivity, and sophistication. The entrepreneurs realized they could offer something different, something better.

Monaco’s First 100% Local Soda

The result is Daghe, a beverage line that is as refreshing as it is rooted in Monegasque culture. Crafted from carefully selected natural ingredients, their sodas are designed for everyone—children, adults, health-conscious consumers, and cocktail lovers alike.

The name itself, “Daghe,” is a nod to the local language, signifying a spirit of encouragement and togetherness. These values are embodied in every bottle. Whether you’re sipping a Daghe by itself or mixing it with your favorite spirit for a bold cocktail, the experience remains consistent: a refined yet accessible beverage that elevates every occasion.

A Monaco-Approved Sensation

In Monaco, where social circles and fates often intertwine, Daghe has already garnered local celebrity attention. During a summer evening in the Principality, Anthony reconnected with his former schoolmate Lorenzo, brother of famed Formula 1 drivers Arthur and Charles Leclerc. After sampling the product, Lorenzo was impressed enough to immediately order three cases for Arthur. A staunch supporter of local, healthy products and Monegasque entrepreneurs, Arthur Leclerc is now an Ambassador of Daghe.

A Taste of Monaco in Every Sip

Daghe’s refreshing taste is complemented by its commitment to sustainability. The beverages are locally produced, minimizing carbon footprints while celebrating Monaco’s rich tradition of excellence and innovation. As William and Anthony continue to champion local entrepreneurship, Daghe is more than just a drink—it’s a movement toward mindful consumption.

Daghe’s launch marks a new chapter in Monaco’s rich culinary history. It’s a reflection of the times—people are seeking out natural, sustainable, and locally produced products that not only taste great but also align with their values. Daghe has perfectly captured this moment, offering a beverage that brings people together while supporting a sustainable future.

by Olga Barrale