Fashion insiders and some celebrity guests gathered to attend the VIP launch of the Bally Bondi Junction boutique on Friday 18 March.

Bally’s new creative directors Graeme Fidler and Michael Herz were visiting Australia for the first time to attend the event.

“After ten seasons of what has been an amazing journey, it feels like the perfect time to move on to what will be a fuller international challenge,” explain Herz and Fidler, who met at Aquascutum seven years ago as head of womenswear and menswear respectively. “This is an opportunity to bring together all that we have learned from our joint previous experiences to an exciting and multi-faceted role at Bally. Bally is a Swiss luxury heritage brand with a huge potential. We will explore what is at the heart of Bally, not just its archives but also its charm, its mentality and its intelligence.”

Brand’s vibrant Riviera Collection was born from the desire to create beautiful, luxury pieces with the timeless modernity. Each piece not only looks and feels unique, but epitomises Bally’s easy elegance for sparkling summer style. Some recognizable Australian models presented the new range along with the Aboriginal beauty Samantha Harris who looked haute modeling the Riviera S/S 2011 Collection. Overall it was an enjoyable event: it’s hard to go wrong with French champagne, beautiful models and riviera-style fashion.

by Ilze Skestere

Photo Credit: Adrian Erdedi